3 Walt Disney Quotes on Marketing

Walt Disney quotes on marketing

85. I go right straight out for the adult. As I say, for the honest adult. Not the sophisticates. Not these characters that think they know everything and you can't thrill them anymore. I go for those people that retain that something, you know, no matter how old they are; that little spirit of adventure, that appreciation of the world of fantasy and things like that. I go for them. I play to them. There's a lot of them. You know?

137. People spend money when and where they feel good.

182. You're dead if you aim only for kids. Adults are only kids grown up, anyway.