Walt Disney Quotes on Marketing
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I go right straight out for the adult. As I say, for the honest adult. Not the sophisticates. Not these characters that think they know everything and you can't thrill them anymore. I go for those people that retain that something, you know, no matter how old they are; that little spirit of adventure, that appreciation of the world of fantasy and things like that. I go for them. I play to them. There's a lot of them. You know?
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People spend money when and where they feel good.
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You're dead if you aim only for kids. Adults are only kids grown up, anyway.