I go right straight out for the adult. As I say, for the honest adult. Not the sophisticates. Not these characters that think they know everything and you can't thrill them anymore. I go for those people that retain that something, you know, no matter how old they are; that little spirit of adventure, that appreciation of the world of fantasy and things like that. I go for them. I play to them. There's a lot of them. You know?
About this quote
- What does it mean?
- Disney aimed to appeal to adults who still value imagination and adventure.
- In plain terms
- Target people who still love fantasy and adventure as adults.
- What can you take from it?
- Appeal to the sense of wonder in adults.
Where it applies
Putting it to work
Questions to consider
- What keeps adults interested in fantasy?
- Who is your audience?
Another view
Some adults prefer strictly mature or realistic content.
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