You're dead if you aim only for kids. Adults are only kids grown up, anyway.
About this quote
- What does it mean?
- Aiming only for kids limits success; adults are just grown-up kids.
- In plain terms
- Don't just target kids because adults are kids too.
- What can you take from it?
- Appeal to all ages, not just children.
Where it applies
Putting it to work
Questions to consider
- Who is your real audience?
- How do adults relate to kids?
Another view
Some content naturally suits specific age groups better.
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