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About this quote

What does it mean?
The goal is to create entertainment suitable for all age groups.
In plain terms
Entertainment should fit everyone.
What can you take from it?
Aim for universal family appeal.

Where it applies

  • movie production
  • theme parks

Putting it to work

  • design safe content
  • test with children

Questions to consider

  • What content works for everyone?
  • Can art be too broad?

Another view

Some stories require mature themes not for all ages.

More from Walt Disney

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  3. The important thing is the family. If you can keep the family together - and that's the backbone of our whole business, catering to families - that's what we h…

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