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About this quote

What does it mean?
Audiences, especially children, are drawn to cute and vulnerable characters like a tiny mouse.
In plain terms
People love cute little characters.
What can you take from it?
Create appealing, relatable characters.

Where it applies

  • animation
  • storytelling
  • product design

Putting it to work

  • design relatable characters
  • focus on cuteness
  • emulate classics

Questions to consider

  • What makes a character lovable?
  • Who is your audience?

Another view

Focusing only on cuteness might limit character depth.

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