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We get advance reactions to our movies at previews and if the women's reaction is good, I feel fine. If it is adverse, I begin to worry. I feel women are more honest about this than men. The men are more sentimental in one way - that is, they will sit there with tears streaming down their faces and will then come out and say 'Mfff.' They won't admit it, because they are more cynical or shy or think it unmanly to show their sentiment. But the children, of course, are the most honest of all.

Walt Disney#168

AudienceFeedbackGenderTruth

About this quote

What does it mean?
Women and children are seen as more honest reactors to movies than men, who may hide their feelings.
In plain terms
Trust women and kids more than men when judging movie reactions.
What can you take from it?
Value honest feedback over polite silence.

Where it applies

  • movie previews
  • feedback sessions
  • creative evaluation

Putting it to work

  • seek diverse feedback
  • trust honest reactions
  • analyze audience sentiment

Questions to consider

  • Who gives the most honest feedback?
  • How do you measure true reaction?

Another view

Generalizing gender reactions can overlook individual differences.

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