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About this quote

What does it mean?
Improving upon existing standards can differentiate a business offering.
In plain terms
Build something better than what already exists.
What can you take from it?
Improve on existing standards.

Where it applies

  • business strategy
  • service design
  • product launch

Putting it to work

  • identify industry weaknesses
  • solve customer pain points

Questions to consider

  • What standard do you want to raise?
  • How does quality differentiate you?

Another view

High standards can increase costs and complexity.

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