Disneyland is the star. Everything else is in the supporting role.
About this quote
- What does it mean?
- Disneyland is the primary focus while all other business aspects play secondary roles.
- In plain terms
- The park is the main star and other things support it.
- What can you take from it?
- Center your core brand identity on your primary attraction.
Where it applies
Putting it to work
Questions to consider
- What is the star of your project?
- How do you prioritize your efforts?
Another view
Secondary businesses can become primary revenue sources over time.
More from Walt Disney
Disneyland is not just another amusement park. It's unique, and I want it kept that way. Besides, you don't work for a dollar - you work to create and have fun.
Permalink to quote #70 Everybody thinks that Disneyland is a gold mine - but we have had our problems. You've got to work it and know how to handle it. Even trying to keep the park c…
Permalink to quote #72 Crowded classrooms and half-day sessions are a tragic waste of our greatest national resource - the minds of our children.
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