I have more latitude in television than I ever had before. If I had an idea for something, I had to then go and try to sell it to the distributors, to the theater men, and everyone else. With television, I just get my gang together and we say we think that will be something interesting - let's do it. And I go direct to that public.
About this quote
- What does it mean?
- Television offers more creative freedom and direct audience access than previous media.
- In plain terms
- I have more freedom to make ideas happen on TV without needing distributors.
- What can you take from it?
- Choose distribution channels that maximize creative control and reach.
Where it applies
Putting it to work
Questions to consider
- What gives you more creative control?
- How do you reach your audience directly?
Another view
Direct-to-public models require handling all business risks yourself.
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