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About this quote

What does it mean?
Observing a cooking technique with playful speculation about naming conventions.
In plain terms
This thin dough looks interesting and probably has a cool name.
What can you take from it?
Simple ingredients can have fancy titles.

Where it applies

  • cooking show
  • restaurant menu
  • kitchen talk

Putting it to work

  • menu design
  • branding

Questions to consider

  • Do names change how we taste food?
  • What makes food sexy?

Another view

It focuses on the name rather than the taste or technique.

More from Alton Brown

  1. That's an interesting texture. IT'S ALIVE!

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  2. We see the chairman scooping a snack down by the altar. Hey, it's your house, buddy! You eat from anywhere you want, okay?

    Permalink to quote #133
  3. That's a big, big fire.. Iron Chef Bobby Flay, willing to sacrifice life and limb all in the name of flavor!

    Permalink to quote #130

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