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About this quote

What does it mean?
Goldwater asserts that American business has neglected the act of selling.
In plain terms
Business forgot how to sell things.
What can you take from it?
Selling is a critical skill for business success.

Where it applies

  • business strategy
  • economic planning
  • corporate meetings

Putting it to work

  • revising business models
  • training sales staff
  • analyzing markets

Questions to consider

  • What happens when businesses stop selling?
  • Is selling the same as value?

Another view

The claim oversimplifies complex economic dynamics.

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