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About this quote

What does it mean?
User experience requires understanding deep context, not just device presence.
In plain terms
Context matters more than simple device location.
What can you take from it?
Design for deep user context.

Where it applies

  • UX design
  • product development

Putting it to work

  • context-aware design

Questions to consider

  • How do we capture user context?

Another view

Gathering context raises privacy concerns.

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