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Why have our two consuls and praetors come out today wearing their embroidered, their scarlet togas? Why have they put on bracelets with so many amethysts, rings sparkling with magnificent emeralds? Why are they carrying elegant canes beautifully worked in silver and gold? Because the barbarians are coming today and things like that dazzle the barbarians.

Constantine P. Cavafy#12

SocietyAppearancePerformancePowerStatus

About this quote

What does it mean?
Officials dress in expensive clothes because they believe it will impress the arriving barbarians.
In plain terms
Officials dress up because they think the barbarians will like it.
What can you take from it?
Society often performs status to impress external threats.

Where it applies

  • political visits
  • diplomatic events
  • public relations

Putting it to work

  • public speaking
  • event planning
  • branding

Questions to consider

  • Why do we dress for others?
  • What impresses you most?

Another view

It reduces complex politics to mere spectacle.

More from Constantine P. Cavafy

  1. What are we waiting for, assembled in the forum? The barbarians are due here today.

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  2. Why this sudden bewilderment, this confusion? (How serious people's faces have become.) Why are the streets and squares emptying so rapidly, everyone going hom…

    Permalink to quote #13
  3. And from this marvellous pan-Hellenic expedition, triumphant, brilliant in every way, celebrated on all sides, glorified incomparable, we emerged: the great ne…

    Permalink to quote #10

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