Quote #10
'Our business is infested with idiots who try to impress by using pretentious jargon. '
More from David Ogilvy
- 'The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.'
- 'Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, 'Molly, my dear, I would…
- 'The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will…
- 'H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to bel…
- 'We all have a tendency to use research as a drunkard uses a lamppost -- for support, but not for illumination.'
- 'It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers st…
- 'Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to …
- 'When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity …