'Our business is infested with idiots who try to impress by using pretentious jargon. '

'The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.'

'Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, 'Molly, my dear, I would have bought that ne…

'The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy…

Americans don't like plain talk anymore. Nowadays they like fat talk. Show them a lean, plain word that cuts to the bone and watch them lard it with thick grea…

I never got used to the way the house Trots fell into the jargon back in Grimsby - I mean, on any other subject, like the death of the novel, or the sex life o…

Thus it has come about that our theoretical and critical literature, instead of giving plain, straightforward arguments in which the author at least always kno…