'Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.'

'... there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.'

'Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial f…

'At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.' 1958

Frank Harris has no feelings. It is the secret of his success. Just as the fact that he thinks other people have none either is the secret of the failure that …

The more we do to you, the less you seem to believe we are doing it.

The trouble with him was that he was without imagination. He was quick and alert in the things of life, but only in the things, and not in the significances.