Quote #1

'At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.' 1958

More from David Ogilvy

  1. '... there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your…
  2. 'Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates…
  3. 'Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to…
  4. 'When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity …
  5. 'Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to …
  6. 'We all have a tendency to use research as a drunkard uses a lamppost -- for support, but not for illumination.'
  7. 'The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will…
  8. 'The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.'

All David Ogilvy quotes