David Ogilvy Quotes on Quality
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'At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.' 1958
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'... there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.'
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'The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.'