3 David Ogilvy Quotes on Consumer

David Ogilvy quotes on consumer

2. '... there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.'

8. 'The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.'

11. 'Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, 'Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond.' Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.'