'Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. 'One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.' Not one of my proudest memories.'
About this quote
- What does it mean?
- Using celebrities can overshadow the product and damage reputations.
- In plain terms
- Famous people might distract from the product and upset the audience.
- What can you take from it?
- Be cautious with celebrity endorsements to avoid distraction.
Where it applies
Putting it to work
Questions to consider
- When does a celebrity help or hurt?
- How do you balance fame and product?
Another view
Some celebrity campaigns succeed when the star aligns perfectly with the brand.
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