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'When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.'

David Ogilvy#5

GrowthLeadershipTeam

About this quote

What does it mean?
Hiring people smarter than yourself builds a stronger organization.
In plain terms
If leaders hire less capable people, the company shrinks; if they hire better people, it grows.
What can you take from it?
Hire people who exceed your own abilities.

Where it applies

  • team building
  • management
  • organizational design

Putting it to work

  • recruit top talent
  • empower employees
  • avoid insecurity

Questions to consider

  • Do you hire people smarter than you?
  • What stops leaders from hiring better talent?

Another view

Hiring people bigger than yourself requires trust and strong management skills.

More from David Ogilvy

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  3. 'Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of su…

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