'Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.'
About this quote
- What does it mean?
- Treat advertising with the same honesty you would use with family.
- In plain terms
- Do not lie in ads any more than you would lie to your wife.
- What can you take from it?
- Maintain honesty in all advertising communications.
Where it applies
Putting it to work
Questions to consider
- Would your family accept this message?
- How do you define honesty in ads?
Another view
Sometimes marketing requires simplification that might border on omitting details.
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