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About this quote

What does it mean?
McJobs are defined by low pay and dignity, yet viewed as careers by those outside them.
In plain terms
McJobs are bad jobs that outsiders think are fine.
What can you take from it?
Recognize the dignity deficit in service work.

Where it applies

  • policy debate
  • career counseling
  • social commentary

Putting it to work

  • advocate for better wages
  • question job definitions

Questions to consider

  • What makes a job good?
  • Who defines career success?

Another view

Some find genuine satisfaction in service roles.

More from Douglas Coupland

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  3. All events became omens; I lost the ability to take anything literally.

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