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About this quote

What does it mean?
Selling should be viewed as building a relationship rather than a transaction.
In plain terms
Every sale is a chance to make a friend.
What can you take from it?
Build relationships through sales.

Where it applies

  • customer service
  • sales calls
  • networking

Putting it to work

  • focus on relationship
  • build trust

Questions to consider

  • How do you approach sales?
  • What defines a good transaction?

Another view

Not all sales interactions lead to friendship.

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