A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
About this quote
- What does it mean?
- Modern advertising bypasses reason to appeal to emotion, using suggestive tactics to force intellectual submission. It critiques non-rational persuasion in commerce.
- In plain terms
- Advertising uses emotion to make people submit.
- What can you take from it?
- Emotional appeals override reason in ads.
Where it applies
Putting it to work
Questions to consider
- How do ads influence you?
- Is reason effective against emotion?
Another view
It oversimplifies how consumers process ads.
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