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About this quote

What does it mean?
Using personal family appeal as a central reason for re-election.
In plain terms
Vote for me so my wife stays First Lady.
What can you take from it?
Personal appeal can drive political support.

Where it applies

  • campaign speeches
  • rallies

Putting it to work

  • humanize political messages

Questions to consider

  • What matters most in a vote?
  • Should personal life influence politics?

Another view

May trivialize policy issues.

More from George W. Bush

  1. I want to be the peace president

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  2. Our enemies are innovative and resourceful, and so are we. They never stop thinking about new ways to harm our country and our people, and neither do we.

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  3. My meetings with [Ahmed Chalabi] were very brief. I mean, I think I met with him at the State of the Union and just kind of working through the rope line, and …

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