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About this quote

What does it mean?
Presidents should speak clearly to avoid being misunderstood by adversaries.
In plain terms
Leaders must be clear so enemies do not misread their words.
What can you take from it?
Clear communication prevents dangerous misunderstandings in politics.

Where it applies

  • political speeches
  • international relations
  • public statements

Putting it to work

  • drafting clear statements
  • avoiding ambiguity
  • briefing staff

Questions to consider

  • How do you ensure your message is clear?
  • What happens when clarity is impossible?

Another view

Clear speech may still be misinterpreted due to cultural or political bias.

More from George W. Bush

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  2. Well, actually, he forgot Poland.

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  3. I don't think you can win it. But I think you can create conditions so that those who use terror as a tool are less acceptable in parts of the world.

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