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About this quote

What does it mean?
Bush jokes that a wealthy crowd is his political base.
In plain terms
He calls rich people his supporters.
What can you take from it?
Acknowledge your supporters directly.

Where it applies

  • campaigning
  • speeches

Putting it to work

  • public relations
  • campaigning

Questions to consider

  • Who is your base?
  • How do you talk about wealth?

Another view

It may alienate those who feel excluded.

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