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About this quote

What does it mean?
Digital technology changed music consumption habits, increasing spending in a year compared to a decade.
In plain terms
She bought more music for her iPod in one year than ten years before.
What can you take from it?
Technology can drastically change how much we consume and spend.

Where it applies

  • digital adoption
  • media consumption
  • budgeting

Putting it to work

  • embrace new formats
  • track spending changes

Questions to consider

  • How has tech changed your spending?
  • What habits did digital shift?

Another view

Streaming has since reduced physical or download spending.

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