Never treat your audience as customers, always as partners.
About this quote
- What does it mean?
- Stewart emphasizes building a collaborative relationship with the audience rather than treating them as transactions.
- In plain terms
- Treat your audience like partners, not customers.
- What can you take from it?
- Engagement works best when audiences feel like partners.
Where it applies
Putting it to work
Questions to consider
- How do you respect your audience?
- What defines a partnership?
Another view
Some commercial contexts require transactional approaches.
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