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About this quote

What does it mean?
Truth often goes through three stages: rejection, dismissal as unimportant, and finally acceptance as obvious knowledge.
In plain terms
Truth starts as rejected, then ignored, then accepted as obvious.
What can you take from it?
Expect resistance when presenting new truths.

Where it applies

  • introducing ideas
  • managing resistance
  • public education

Putting it to work

  • anticipating rejection
  • persisting through denial
  • educating public

Questions to consider

  • How do you handle skepticism?
  • Which stage is your idea in?

Another view

Not all ideas progress through these stages; some remain false.

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