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About this quote

What does it mean?
A bargain is defined not by actual savings but by the customer's perception of value.
In plain terms
A bargain is whatever a customer believes is a deal.
What can you take from it?
Perception defines value more than facts do.

Where it applies

  • shopping
  • marketing
  • negotiation

Putting it to work

  • understanding customer psychology
  • pricing strategies

Questions to consider

  • What makes something a real bargain?
  • Does value exist without perception?

Another view

Perception alone can lead to poor purchasing decisions.

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