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About this quote

What does it mean?
Advertising can exaggerate the value or size of minor products.
In plain terms
Small things seem big when marketed well.
What can you take from it?
Marketing creates perceived value.

Where it applies

  • marketing strategy
  • consumer awareness
  • sales pitch

Putting it to work

  • critique ads
  • assess true need

Questions to consider

  • Do we buy what we need?
  • How much is hype?

Another view

It ignores intrinsic product quality.

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