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About this quote

What does it mean?
Humans prefer concrete and personal stories over abstract ideas.
In plain terms
We like things we can see and touch more than ideas.
What can you take from it?
Use concrete examples not abstract ones.

Where it applies

  • public speaking
  • marketing

Putting it to work

  • tell stories
  • show examples

Questions to consider

  • Why do we prefer the concrete?
  • How do you simplify ideas?

Another view

Abstract concepts are sometimes necessary for complex topics.

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