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About this quote

What does it mean?
Even mundane things become enjoyable when they are concealed.
In plain terms
Hiding something makes it more delightful.
What can you take from it?
Use mystery to enhance appreciation.

Where it applies

  • gift giving
  • surprise parties
  • marketing teasers

Putting it to work

  • add an element of surprise
  • keep certain details hidden

Questions to consider

  • Why does secrecy increase pleasure?
  • When does concealment become deceptive?

Another view

Over‑hiding can create distrust.

More from Oscar Wilde

  1. When I like people immensely, I never tell their names to any one. It is like surrendering a part of them.

    Permalink to quote #59
  2. The one charm of marriage is that it makes a life of deception absolutely necessary for both parties.

    Permalink to quote #61
  3. Those who are faithful know only the trivial side of love; it is the faithless who know love's tragedies.

    Permalink to quote #58

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