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About this quote

What does it mean?
A description of a product that keeps customers repeatedly ordering.
In plain terms
People keep buying again and again.
What can you take from it?
Offer something that creates repeat demand.

Where it applies

  • launching a new service
  • marketing a subscription

Putting it to work

  • design for repeat purchases

Questions to consider

  • What makes a product repeatedly desirable?

Another view

It’s a vague marketing line without specifics.

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