I'm offering people an opportunity to ride in my Z3 - weekends only - I'll give you a ride around Beverly Hills, I'll pull up in front of some of the stores on Rodeo and give people the impression you can afford to shop there, at $200 an hour.
About this quote
- What does it mean?
- He offers a paid ride in a Z3 car around Beverly Hills to give an illusion of affluence.
- In plain terms
- He offers a $200‑per‑hour ride in his Z3 to make people look like they can afford Beverly Hills.
- What can you take from it?
- Experiences can be marketed as status symbols.
Where it applies
Putting it to work
Questions to consider
- Why do people pay for status symbols?
- How authentic is this kind of luxury?
Another view
The service may be seen as shallow or exploitative.
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