C'mon down to Ted's of Beverly Hills Steakhouse, I want to tell you its a very classy experience; we'd like you to wear a suitcoat if you wouldn't mind. We have had a high incidence of cardigan sweaters. Please look like you belong in our restaurant when you come to our restaurant, we'll give you a great steak...
About this quote
- What does it mean?
- He advertises a steakhouse, demanding formal attire and noting a high incidence of cardigan sweaters.
- In plain terms
- He asks patrons to wear a suitcoat and not a cardigan at his steakhouse for a classy experience.
- What can you take from it?
- Dress codes are used to shape perceived exclusivity.
Where it applies
Putting it to work
Questions to consider
- How does attire affect dining experience?
- Is strict dress code justified?
Another view
Excessive dress rules can alienate potential customers.
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