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About this quote

What does it mean?
Seeing more ads reduces desire to purchase.
In plain terms
Too much advertising makes you less likely to buy.
What can you take from it?
Overexposure to ads kills interest.

Where it applies

  • shopping
  • browsing
  • marketing campaigns

Putting it to work

  • limit ad exposure
  • critique marketing tactics

Questions to consider

  • When does advertising become annoying?
  • Why does repetition reduce desire?

Another view

Some ads inform or inspire purchases.

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