The mantra is forget your size discover your shape and transform yourself.

I've been nine stone for 20 years, I always eat what I want, it's not an issue for me. But it pisses me off - because if people did decide that I starved mysel…

They're really designed so that our black coat will give you a waist, our trousers will hide your saddle bags, our cashmere makes your tits look great.

'If you ask any of the women we've worked with, some of them would say it's a very tough journey, but I don't think any of them would say we'd been patronising.

I'm happy with my shape. It's getting to a stage of acceptance and understanding how to dress to reproportion yourself.

'I am not who I would like to be, It's just who I am right now.'

I don't know, it's not like I was thinking about it being my trademark or whatever it is. I mean I don't think I'll get it removed or anything. But, I don't kn…