We need to confront honestly the issue of scale. Bigness has a charm and a drama that are seductive, especially to politicians and financiers; but bigness promotes greed, indifference, and damage, and often bigness is not necessary. You may need a large corporation to run an airline or to manufacture cars, but you don't need a large corporation to raise a chicken or a hog. You don't need a large corporation to process local food or local timber and market it locally.
About this quote
- What does it mean?
- Bigness is seductive but often unnecessary and damaging. Many tasks like farming or local trade do not require large corporations.
- In plain terms
- Big companies look important but we don't need them for simple local jobs.
- What can you take from it?
- Scale should match the task to avoid damage.
Where it applies
Putting it to work
Questions to consider
- Where is big necessary?
- How do we support small business?
Another view
Some industries like aviation genuinely require large scale.
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