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We need to confront honestly the issue of scale. Bigness has a charm and a drama that are seductive, especially to politicians and financiers; but bigness promotes greed, indifference, and damage, and often bigness is not necessary. You may need a large corporation to run an airline or to manufacture cars, but you don't need a large corporation to raise a chicken or a hog. You don't need a large corporation to process local food or local timber and market it locally.

Wendell Berry#49

CommunityGreedBusinessCorporationsScale

About this quote

What does it mean?
Bigness is seductive but often unnecessary and damaging. Many tasks like farming or local trade do not require large corporations.
In plain terms
Big companies look important but we don't need them for simple local jobs.
What can you take from it?
Scale should match the task to avoid damage.

Where it applies

  • planning local economies
  • discussing corporate size
  • evaluating business models

Putting it to work

  • favor local solutions
  • question big corporations
  • match scale to task

Questions to consider

  • Where is big necessary?
  • How do we support small business?

Another view

Some industries like aviation genuinely require large scale.

More from Wendell Berry

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  2. In the effort to tell a whole story, to see it whole and clear, I have had to imagine more than I have known.

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  3. It is useless to try to adjudicate a long-standing animosity by asking who started it or who is the most wrong. The only sufficient answer is to give up the an…

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