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About this quote

What does it mean?
Churchill argues that concise language is most effective, especially when using established words.
In plain terms
Short and old words work best for communication.
What can you take from it?
Use simple and short words to communicate clearly.

Where it applies

  • writing
  • speech
  • teaching

Putting it to work

  • Edit for brevity
  • Choose common words
  • Avoid jargon

Questions to consider

  • When is brevity not enough?
  • How do you choose the right word?

Another view

Complex ideas sometimes require complex vocabulary to express accurately.

More from Winston Churchill

  1. A sheep in sheep's clothing.

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  2. Courage is rightly esteemed the first of human qualities, because it is the quality which guarantees all others.

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  3. An old town clerk looking at European affairs through the wrong end of a municipal drainpipe

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