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About this quote

What does it mean?
Churchill mocks The Times newspaper for writing much while saying little.
In plain terms
The Times says nothing but takes up lots of space.
What can you take from it?
Length does not equal substance in communication.

Where it applies

  • media critique
  • political commentary
  • satire

Putting it to work

  • writing criticism
  • media analysis
  • political commentary

Questions to consider

  • How do you judge media quality?
  • Is brevity always better?

Another view

The critique is subjective and dismissive of editorial effort.

More from Winston Churchill

  1. There should be on great occasions a sense of crowd and urgency. There should be a sense of the importance of much that is said, and a sense that great matters…

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  2. The United States invariably does the right thing, after having exhausted every other alternative.

    Permalink to quote #181
  3. The reserve of modern assertions is sometimes pushed to extremes, in which the fear of being contradicted leads the writer to strip himself of almost all sense…

    Permalink to quote #178

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