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About this quote

What does it mean?
Hicks criticizes how test audiences homogenize art by forcing conformity to average tastes.
In plain terms
Movies are changed to please average test audiences which kills uniqueness.
What can you take from it?
Art should not be designed solely by committee consensus.

Where it applies

  • discussing film production
  • critiquing audience influence
  • defending artistic vision

Putting it to work

  • supporting independent art
  • resisting mass appeal trends
  • valuing diverse tastes

Questions to consider

  • Who should decide what art is good?
  • Does audience feedback help or hurt art?

Another view

Some collaboration improves quality rather than just following trends.

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