Have you seen what they're doing to movies now? They show the movie to a test audience, then change it depending on whether these 200 random yahoos liked it or did not like it, as though we are all one, as though we all have the same taste, as though, as though, as though.
About this quote
- What does it mean?
- Hicks criticizes how test audiences homogenize art by forcing conformity to average tastes.
- In plain terms
- Movies are changed to please average test audiences which kills uniqueness.
- What can you take from it?
- Art should not be designed solely by committee consensus.
Where it applies
Putting it to work
Questions to consider
- Who should decide what art is good?
- Does audience feedback help or hurt art?
Another view
Some collaboration improves quality rather than just following trends.
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