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About this quote

What does it mean?
Broad appeal comes from creating relatable characters.
In plain terms
Everyone likes Geraldine because she feels real to all groups.
What can you take from it?
Aim for universal relatability in creative work.

Where it applies

  • character design
  • marketing
  • storytelling

Putting it to work

  • find common ground
  • avoid alienation
  • test with groups

Questions to consider

  • What makes you feel connected?
  • Who should your work reach?

Another view

Not all art needs to appeal to everyone.

More from Flip Wilson

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  3. [about his alter-ego] I don't think Geraldine will be back. She was the girl of my dreams, and she carried me longer than my mother did.

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