There is an insistent tendency among serious social scientists to think of any institution which features rhymed and singing commercials, intense and lachrymose voices urging highly improbable enjoyment, caricatures of the human esophagus in normal and impaired operation, and which hints implausibly at opportunities for antiseptic seduction as inherently trivial. This is a great mistake. The industrial system is profoundly dependent on commercial television and could not exist in its present form without it.

By all but the pathologically romantic, it is now recognized that this is not the age of the small man.

The real accomplishment of modern science and technology consists in taking ordinary men, informing them narrowly and deeply and then, through appropriate orga…

People are the common denominator of progress. So, paucis verbis, no improvement is possible with unimproved people, and advance is certain when people are lib…

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is …

Advertisers are the interpreters of our dreams - Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful…

'We know a little place in the American Far West, where Charlie Briggs chops up the finest prairie-fed beef and tastes...' (pauses, and continues with a note o…