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About this quote

What does it mean?
Johnson believes losing the support of Walter Cronkite means losing the support of mainstream Americans.
In plain terms
If a trusted news figure turns against you, the public likely will too.
What can you take from it?
Media opinion leaders significantly influence public perception.

Where it applies

  • political campaigns
  • crisis management
  • public relations

Putting it to work

  • monitor media coverage
  • engage key journalists
  • assess public sentiment

Questions to consider

  • How much does media coverage shape your view of a candidate?
  • Who are the trusted voices in your life?

Another view

Media figures do not always represent the entire electorate.

More from Lyndon Johnson

  1. I seldom think of politics more than 18 hours a day.

    Permalink to quote #18
  2. If two men agree on everything, you can be sure one of them is doing the thinking.

    Permalink to quote #20
  3. I never trust a man till I have his pecker in my pocket.

    Permalink to quote #17

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