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About this quote

What does it mean?
Ali uses hyperbole to show people believe his wild statements.
In plain terms
People trust his exaggerations as if they were true.
What can you take from it?
Charm can make unbelievable claims seem plausible.

Where it applies

  • marketing
  • storytelling
  • leadership

Putting it to work

  • using humor in persuasion
  • building a larger than life persona

Questions to consider

  • Where is the line between confidence and deception?
  • Why do people believe tall tales?

Another view

Trust based on charm alone can be fragile.

More from Muhammad Ali

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  2. Religions all have different names, but they all contain the same truths. ... I think the people of our religion should be tolerant and understand people belie…

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  3. Age is whatever you think it is. You are as old as you think you are.

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