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...propaganda is to a democracy what the bludgeon is to a totalitarian state and that's wise and good because the common interests elude the bewildered herd... The public relations industry not only took this ideology on very explicitly, but also acted on it... In the 1930s big problems arose again as they had during the First World War. There was huge depression, there was substantial labor organizing, in fact in 1935 labor won its first major legislative victory, namely the right to organize with the Wagner Act, and that raised two serious problems. For one thing, Democracy was misfunctioning, the bewildered herd was actually winning legislative victories and it's not supposed to work that way. The other problem was, it was becoming possible for people to organize and people have to be atomized and separated and alone. They're not supposed to organize because then they might be able to actually exert some, they might be something beyond spectators of action they might actually be participants if many people with limited resources could get together to enter the political arena. That's really threatening and a major response was taken on the part of business to ensure that this would be the last legislative victory for labor and that it would be the beginning of the end of this democratic deviation of popular organization, and in fact it worked. That was the last legislative victory for labor and from that point on ... the capacity to act through the unions began a steady drop.

Noam Chomsky#51

PowerPropagandaDemocracyControlPublic opinionOrganization

About this quote

What does it mean?
Propaganda in democracies serves to keep the public confused and prevent organized resistance.
In plain terms
Propaganda keeps people from organizing against power.
What can you take from it?
Systems use propaganda to stop people from uniting.

Where it applies

  • studying political systems
  • analyzing public opinion
  • understanding civil society

Putting it to work

  • recognize propaganda tactics
  • support independent organizing
  • question official narratives

Questions to consider

  • How does media keep you from acting?
  • What prevents effective organizing?

Another view

Democracies also allow genuine public organization despite propaganda.

More from Noam Chomsky

  1. ...the point of public relations slogans like 'Support Our Troops' is that they don't mean anything [...] that's the whole point of good propaganda. You want t…

    Permalink to quote #50
  2. Walter Lippmann ... described what he called 'the manufacture of consent' as 'a revolution' in 'the practice of democracy'... And he said this was useful and n…

    Permalink to quote #52
  3. ...Board of Directors have to make certain kinds of decisions, and those decisions are pretty narrowly constrained. They have to be committed to increasing pro…

    Permalink to quote #49

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