Walter Lippmann ... described what he called 'the manufacture of consent' as 'a revolution' in 'the practice of democracy'... And he said this was useful and necessary because 'the common interests' - the general concerns of all people - 'elude' the public. The public just isn't up to dealing with them. And they have to be the domain of what he called a 'specialized class' ... [Reinhold Niebuhr]'s view was that rationality belongs to the cool observer. But because of the stupidity of the average man, he follows not reason, but faith. And this naive faith requires necessary illusion, and emotionally potent oversimplifications, which are provided by the myth-maker to keep the ordinary person on course. It's not the case, as the naive might think, that indoctrination is inconsistent with democracy. Rather, as this whole line of thinkers observes, it is the essence of democracy. The point is that in a military state or a feudal state or what we would now call a totalitarian state, it doesn't much matter because you've got a bludgeon over their heads and you can control what they do. But when the state loses the bludgeon, when you can't control people by force, and when the voice of the people can be heard you have this problem -- it may make people so curious and so arrogant that they don't have the humility to submit to a civil rule [Clement Walker, 1661], and therefore you have to control what people think. And the standard way to do this is to resort to what in more honest days used to be called propaganda, manufacture of consent, creation of necessary illusion. Various ways of either marginalizing the public or reducing them to apathy in some fashion.
About this quote
- What does it mean?
- Democracy requires elite control and public illusion because average people cannot handle complex common interests.
- In plain terms
- The public is too simple to manage interests, so elites use propaganda to keep them on course.
- What can you take from it?
- Democracy relies on managed public opinion rather than pure rationality.
Where it applies
Putting it to work
Questions to consider
- Is democracy inherently manipulative?
- Can the public handle complexity?
Another view
This view underestimates public capacity for reasoning.
More from Noam Chomsky
...propaganda is to a democracy what the bludgeon is to a totalitarian state and that's wise and good because the common interests elude the bewildered herd...…
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Permalink to quote #53 ...the point of public relations slogans like 'Support Our Troops' is that they don't mean anything [...] that's the whole point of good propaganda. You want t…
Permalink to quote #50
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