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...sectors of the doctrinal system serve to divert the unwashed masses and reinforce the basic social values: passivity, submissiveness to authority, the overriding virtue of greed and personal gain, lack of concern for others, fear of real or imagined enemies, etc. The goal is to keep the bewildered herd bewildered. It's unnecessary for them to trouble themselves with what's happening in the world. In fact, it's undesirable -- if they see too much of reality they may set themselves to change it.

Noam Chomsky#53

PowerSocietyIdeologyControlValues

About this quote

What does it mean?
Doctrinal systems promote passivity and fear to keep the masses confused and prevent them from changing reality.
In plain terms
Ideas spread to keep people obedient and focused on greed so they don't try to fix the world.
What can you take from it?
Dominant ideas often aim to maintain order by discouraging critical awareness.

Where it applies

  • social systems
  • media consumption
  • cultural norms

Putting it to work

  • consciousness raising
  • critical education
  • community organizing

Questions to consider

  • How do values get enforced in society?
  • Why might confusion be useful to those in power?

Another view

Some people remain active and aware despite these systemic influences.

More from Noam Chomsky

  1. Walter Lippmann ... described what he called 'the manufacture of consent' as 'a revolution' in 'the practice of democracy'... And he said this was useful and n…

    Permalink to quote #52
  2. I never criticized United States planners for mistakes in Vietnam. True, they made some mistakes, but my criticism was always aimed at what they aimed to do an…

    Permalink to quote #54
  3. ...propaganda is to a democracy what the bludgeon is to a totalitarian state and that's wise and good because the common interests elude the bewildered herd...…

    Permalink to quote #51

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